If you’re not familiar with Google already, the likelihood is that you’ve been living in a very remote part of the world for a couple of decades. Google is one of the internet’s true behemoths – a company that is greater in size than almost any other in both the United States, and further afield. Google, primarily, acts as a search engine for people who are trying to find out information, looking for services, or trying to find out about products – but they have a number of facets to their business on top of that. For businesses that are looking to set out their stall on Google’s platforms, Google My Business (GMB) is the way to go about things. At PKO Local Marketing INC, we’ve got experience with setting up and optimizing GMB profiles, so you can rest easy once we’re dealing with your situation. Learn more about GMB optimization, and our service specifically, by reading on below. 

Almost everybody knows a bit about Google, but less people are familiar with Google My Business. As a consumer, you’ll likely recognize GMB. It appears as an interface that shows local businesses pertaining to a search query. It’ll display a range of information relating to each business that is listed, including user-generated information. Google My Business, from the commercial side of things, is how you advertise yourself on this platform – it’s a profile that you arrange and optimize to make the best impact possible. A lack of presence on Google My Business can lead to suspicion on the part of consumers – that’s how important this is.

Listing details and information about your business isn’t the most difficult task, or so you’d think. In fact, even small differences in the way you list your business’s information and present yourself can have a major impact on the effectiveness of the listing. We’ll analyze and evaluate what you have in place to help you determine what’s going to work most effectively moving forward. We have all of the tools and expertise needed to get to the bottom of this for you.

You might think that, as a local business, your target audience is likely to know about your whereabouts. Yet, that isn’t always the case. It could be that you have potential customers round the corner from you, but because they don’t know about you, they won’t visit. By listing yourself and marking your location on GMB, you give these consumers the opportunity to spend their money with you. 

One of the significant advantages of Google My Business is that it gives consumers an opportunity to reflect on the products and services delivered by a business. If they’re happy with you, they’ll leave positive reviews, if they’re less happy, negative reviews. The presence of reviews, in and of itself, lends credence to your business. Having a space where you can respond to reviews gives you the opportunity to show customers that you care about their experience with you.